![]() ![]() Sterling CMO Melinda Joseph helped provide expertise on the products and gave Solid Digital the feedback necessary to create a comprehensive, consistent website. Sterling Trading Tech offers complex product offerings with difficult terminology. Solid Digital set to work on consolidating the product pages with clear and concise information about each offering, Highlighting their leading features and functionalities.īoth the Sterling and Solid teams took a dynamic approach to the project, with Sterling CMO, Melinda Joseph, taking on the role of liaison between the two, tying efforts together, and ensuring clear communication through effective organization from the project’s kick-off to launch day. Previously the website was loaded with information, and each Sterling product had a separate page. Work was done simultaneously with Sterling’s rebrand, so deadlines and project details were aligned from the start.įirst, the two teams came together on the layout of the main pages, with feedback going back and forth over design elements and structure. Solid Digital’s team set realistic expectations, prioritized steps, and allowed plenty of room for future website evolution. In order to capitalize on the company’s product lines Trading Platforms, Order Management System and Risk and Margin. While working with Sterling, Solid Digital kept each overarching goal in mind, while giving best-practice recommendations throughout the project.
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